BRANDS

In an initiative undertaken by Radico Khaitan, 1965 – The Spirit of Victory, Premium XXX Rum, was launched this year. With this endeavour, we wish to salute the gallant task undertaken by our brave soldiers in the 1965 Indo-Pak War.

Marketed exclusively to the Indian Defence Force Personnel, it is available at Canteen Stores Department.

The product was created to cater to the premium rum drinkers, with rich flavours like dried fruits, chocolate, oak and honey.

The product is nominally priced and is a shiny new feather in Radico Khaitan’s cap.