A bellwether Defence Marketing Division (“DMD”) has been focusing on the Indian Defence Services (including Paramilitary Services) since 1981. The first brand to launch in this division was the largest selling Contessa XXX Rum Blended with Matured Cane Juice Spirits. Lifetime listing of 21 products with the CSD (Canteen Stores Department) across various segments and flavours such as – Morpheus XO Brandy, After Dark Fine Grain Whisky, Magic Moments Vodka and Carlo Rossi Wines among others have contributed significantly to make Radico Khaitan Limited a leading supplier of branded spirits to the Indian Defence Services. DMD has been successful at arriving at a perfect mix of innovative & quality products, a nation-wide distribution network that covers all Unit Run Canteens, Officers Institutes, Defence Clubs and Bars in the country, backed by effective advertising, popular events, and promotions.
DMD, under a new initiative, also provides a unique service to the Armed Forces by creating bespoke packaging (minimum quantities apply) for special occasions.
The following packs have been customised under this initiative:
- • After Dark Whisky & Morpheus XO Brandy for International Fleet Review – Feb 2016 at Visakhapatnam.
- •Commemorative Packaging of After Dark Fine Grain Whisky and Morpheus XO Brandy as a tribute to our courageous soldiers for 1965 Indo – Pak War. Click to View
Radico Khaitan Limited’s Brands Registered in CSD:
- • Contessa XXX Rum Blended With Matured Cane Juice Spirits
- • Lord Nelson XXX Matured Rum
- • Brihan’s Tropicana Export Quality XXX Matured White Rum
- • 8 Pm Bermuda XXX Original Caribbean Rum
- • 1965 Spirit of Victory Premium XXX Rum
- • Morpheus XO Blended Premium Brandy
- • Brihan’s Grape Brandy Blend of Matured Grape Brandies
- • Brihan’s Napoleon Brandy
- • Whitefield Extra Reserve Brandy Blended With Finest Grape Spirit
- • M2 Magic Moments Grain Vodka
- • M2 Magic Moments Remix Green Apple Flavoured Vodka
- • M2 Magic Moments Remix Orange Flavoured Vodka
- • M2 Verve Magic Moments Super Premium Vodka
- • Whytehall Classic Deluxe Whisky
- • After Dark Fine Grain Whisky
- • 8 PM Rare Blend of Scotch & Indian Whisky
- • M2 Magic Moments Electra Cosmopolitan – Cranberry Flavour Low Alcoholic Beverage
- • M2 Magic Moments Electra Appletini – Apple Flavour Low Alcoholic Beverage
- • M2 Magic Moments Electra Agent Orange – Orange Flavour Low Alcoholic Beverage
- • Carlo Rossi California Red Smooth Red Wine
- • Carlo Rossi California White Crisp White Wine
Contact Person: Mr. Tarun Chaudhary (VP Sales- Defence Sales)
Email : chaudharyt@radico.co.in
