Radico Khaitan made commendable efforts to promote health, fitness, and community engagement through these events. The collaboration with Asian Hospital for the cyclothon reflected a commitment to encouraging an active lifestyle, while the partnership with Dainik Jagran INEXT for the bikeathon further emphasized the importance of fitness and outdoor activities. The Rampur Doublothon, which combined a half marathon and cycling event and was organized in association with Hindustan Newspaper, not only promoted physical well-being but also fostered community spirit. These initiatives benefited the participants and contributed positively to society by advocating for healthier lifestyles and community involvement
