In collaboration with SheWings, Radico Khaitan launched an awareness drive to eliminate unhygienic practices associated with menstruation and educate women about related health hazards. In Tier 2 and 3 cities of India, daily wage workers faced significant challenges in menstrual health and hygiene due to a lack of awareness and the inability to afford necessities such as inner garments or sanitary pads. With these issues worsening during the lockdown, Radico Khaitan and SheWings initiated an on-ground campaign to spread awareness and support these women. Through this campaign, Radico Khaitan and SheWings aimed to bridge the awareness gap, eradicate period poverty, and ensure access to the right products for those in need.
