Radico Khaitan has launched a nationwide awareness drive to eliminate unhygienic practices related to menstruation and educate women about health hazards, especially in Tier 2 and 3 cities in India, where daily wage workers face significant challenges due to limited awareness and access to essential products. This initiative addresses menstrual health issues worsened during the lockdown through activities that spread awareness, provide support, and bridge the knowledge gap, aiming to eradicate period poverty and promote healthy practices. Additionally, we are committed to bridging the healthcare gap in rural India by establishing free Ayurvedic health centres that offer natural remedies, expert consultations, and preventive care, transforming lives and promoting holistic wellness. In partnership with the Sathee Foundation, we strive to foster a healthier, more informed community by supporting women's health and hygiene through education and resources, reinforcing our dedication to inclusivity and equity in healthcare.
