Radico Khaitan has embarked on a vital mission to combat water scarcity and ensure sustainable groundwater levels in approximately 451 villages in the Rampur district of Uttar Pradesh. This initiative focuses on reviving dried-up water sources, enhancing water conservation efforts, and mitigating the adverse effects of water scarcity. By improving access to clean water and implementing better water management practices, communities will benefit from reduced risks of water-borne diseases. Collaborating with regional stakeholders, including Vyakti Vikas Kendra India (VVKI) and the Art of Living, we have gained valuable insights and support that have led to significant improvements in the region. This initiative not only promotes sustainable water practices but also aims to create a better future for generations to come through the revitalization of essential water resources.
