It was a crucial mission to address water scarcity and ensure sustainable groundwater levels across approximately 451 villages in the Rampur district of Uttar Pradesh. The initiative aimed to revive dried-up water sources, enhance water conservation, and mitigate the effects of water scarcity.
2021 - 2023
Radico Khaitan collaborated with regional stakeholders and Vyakti Vikas Kendra India (VVKI), Art of Living, and acquired valuable knowledge and support that led to significant improvements.
Vyakti Vikas Kendra India (VVKI) is the registered public charitable trust under the aegis of The Art of Living, constituted to promote spiritual, educational, cultural, and social development projects for the benefit of the public. VVKI drives several service initiatives and projects for The Art of Living, including social, environmental, community development, and competency enhancement across the country.