Radico Khaitan has established a strong corporate presence as a patron of Indian arts and culture. The company has offered invaluable support at various events through successful associations and partnerships to help improve accessibility, provide inspiration and encourage appreciation of the rich and diverse Indian culture.
In 2023, Radico completed five consecutive terms of its association as the “Presenting Partner” at the Khajuraho International Film Festival. This grand event paid tribute to the legacy of the late Sridevi Ji. It offered a meaningful platform that brought together all artists, co-stars, technicians, lyricists and music composers who had worked with the iconic actor to watch her multilingual films.
Its sharp and focused objective of supporting prestigious events further showcases its commitment to enhancing the Indian cultural heritage.
A significant milestone was attained during its association with Natya Vriksha’s World Dance Day where the transformative power of cinema was harnessed to connect global audiences. This collaboration inspired engaging conversations among audiences worldwide.
Radico’s ongoing initiatives are strongly focused on promoting the art and cultural tradition of India and will go a long way in nurturing creativity, preserving cultural heritage, and enriching communities!
