The concept of empowerment in modern times is not limited to providing opportunities. It extends much beyond that, to equipping individuals with the requisite skills and confidence to create a successful future and make meaningful contributions to society.
Radico has emerged as a progressive organization, making strides in empowering women and youth by offering specialized training programs in skills that are creative and help forge a rewarding future for them.
The focused skill development programmes by the company encompass stitching, sewing, knitting, makeup and beauty services among others. These programmes unleash a world of opportunities and immense potential for personal growth and financial independence, especially for those who have not had the advantage of access to traditional education and job opportunities.
Radico has made significant headway in Rampur in promoting long term empowerment for the women and youth and encouraging them to become self-reliant and create a future of financial independence. Donation of sewing machines, has helped individuals, especially women, learn stitching and create a sustainable income for themselves and their families. In a bid to ease the economic burden of families, the company also offers financial assistance for marriages.
Its pathbreaking CSR initiatives “Power of Possibilities “and “Naaz Hai Betiyon Pe” empowers the young girls of Rampur by offering vital support in the pursuit and realization of their athletic, academic or entrepreneurial dreams. The “Power of Possibilities’’ shortlists 30 girls out of which 12 exceptional achievers are finally selected. They are then offered comprehensive support including nutritional assistance and educational aid. A current example being a 1.5 lakh tuition fee support to a deserving law student.
The “Naaz Hai Betiyon Pe” offers holistic development to the girls of Rampur, by providing opportunities and support in helping them hone their talent in the diverse fields of arts, education, sports and culture.
Radico’s commitment to youth empowerment is showcased in the support it provides in imparting skills that help them become self sufficient and responsible enough to lead a fulfilling life and create an empowered and cohesive community.
With a firm foundation built on Radico’s initiatives, the women and youth of Rampur are all set to forge ahead with confidence. They are on a transformational path that promises them a life of dignity, fulfillment and success!