Introducing an upswing in community life
The residents of Rampur witnessed an exciting development in their lives as Radico installed fitness equipment for the residents and swings for children. This created a significant transformation in their daily lives and was welcomed very warmly by the community.
This initiative is strongly focused on providing an impetus to good health, an active lifestyle and overall well-being for children and adults alike. Through fun and games children can adopt an active and healthy lifestyle, and develop their mental and physical abilities from an early age. Radico endeavors to provide prosperity in and around the communities it serves in Rampur.
The Objective: an all-encompassing vision for Community Wellness
The company understands the need for recreational facilities in this underserved area and swings are known to be very popular amongst children and a proven source of good exercise and uninhibited joy. For individuals, a well-planned fitness regime with proper gym equipment can deliver excellent fitness results. Based on this premise, the strategic choice of installing swings and fitness equipment that would deliver results was executed This also furthered the company’s vision and its corporate social responsibility objective of promoting good health and well-being in the local communities it operates in.
Ms. Anita Chauhan, CSR Chairperson, Radico Khaitan Limited, said, “For Radico Khaitan, Wellness is much more than just being physically healthy. It is also about a healthy mind and self-fulfillment. Among the initiatives we have introduced our commitment towards community welfare is visible.” Their goal she added, was to encourage children and adults alike to lead healthier and more active lives.
The Project: Installation of swings and gym equipment
The success of this project can be attributed to meticulous planning, selecting age appropriate and safe equipment. With the help of local skilled labor, a safe playground and gym were developed, which ensured a high degree of safety while encouraging play or work outs as a form of physical activity that yielded emotional and mental benefits for the individuals too.
Community Impact
The positive impact post installation can be gauged by the excellent community response and feedback. The children now find a sense of purpose and motivation for stepping outdoors, through the fun and play aspect. They embark on physical exercises which are crucial for their growth and development. The residents too participate in exercises essential for their well-being. The parents are thankful to Radico for providing facilities that create a constructive outlet for their children’s energy and encourage their social skills and interaction with other children.
The playground and the fitness areas have also emerged as excellent social venues for the residents to meet fellow community members and their families. This furthers and develops community bonds and a sense of belonging.
Looking Ahead
After successfully inaugurating the community gym equipment and swings, Radico Khaitan has expanded its campaign by installing swings at two more locations. These are Saraswati Shishu Mandir School, Village Hariyal, Block Chamraua and Amrit Sarovar, Village Mankara Kadim, Block Bilaspur. This project is an integral component of the larger goal of Radico which seeks to continue adopting measures for the betterment and prosperity of the residents of Rampur
Conclusion:
Radico does not view the installation of swings for children and gym equipment in Rampur just as a recreational facility; it goes beyond that underscoring its commitment to nurturing the health and happiness of the local residents and also paving the way for future generations. Through this initiative, Radico has played a crucial role in community development, proving that thoughtful investment in local areas can contribute to a lasting positive change. This has also gone a long way in displaying the company’s commitment to community wellness. This community focused activity has served its purpose well by bringing about a meaningful change in the lives of the residents of Rampur!