Radico's Association:
Radico Khaitan supports rural farmers, empowering them to overcome challenges through sustainable practices, technology, and market access. Enhancing livelihoods, our initiatives foster agricultural resilience, productivity, and prosperity. Bridging gaps in rural agriculture, Radico Khaitan nurtures a self-reliant farming community.
Phase 1 (2024):
Radico launched a pilot project with 17 farmers, providing natural fertilizers, pesticides, and weedicides produced at Shri Shri Krishi Mandir. This initiative covered 10 acres using eco-friendly products made from natural ingredients.
Phase 2:
Expanding to 500 acres, the project promotes sustainable farming practices. Radico has also adopted a Gausala near its Sitapur plant, renovating it to provide better shelters, water, and fodder. The Gausala will supply essential raw materials like cow dung and cow urine to support natural farming efforts.